Oi! Hello there! I'm
Victor Hugo Gonçalez,
a graphic designer driven by the challenge of finding efficient, purposeful visual solutions, and an illustrator passionate about animation and character design.
With over 10 years of experience in art direction, I have specialized in branding, visual identity, social media, and advertising campaigns. I've balanced creativity and strategy to transform ideas into consistent and memorable visual communications throughout my career.
I began my career while studying Graphic Design at Universidade Estácio de Sá. Since then, I've worked at agencies such as SA365, Amo, Greenhouse, and, more recently, MRM Brasil—participating in projects ranging from creating visual identities to executing large multichannel campaigns. I've had the opportunity to collaborate with brands like L'Oréal, Michelin, GlaxoSmithKline, Bob’s, Editora Panini, Oggi Bikes, and LATAM Airlines.
My work in advertising involves art direction based on design thinking, developing multimedia promotional materials (both digital and print), creating social media content, and devising creative concepts. Lately, I've also been experimenting with artificial intelligence to optimize creative workflows. I believe in design as an essential tool for connection and understanding.
I won't deny it: challenges can be intimidating, but they're always welcome—and it's exactly what keeps me moving, learning, and exploring my creativity. That's why I enjoy working with collaborative teams that value consistency, purpose, and see design as a fundamental strategic element for enhancing experience and driving results.
In addition to design, I also work as an illustrator under the pseudonym Arttorvic. Drawing has been a part of my life since I was very young. Today, my art is influenced by Asian animations—especially Japanese—and by classic American animations from the 20th century. This allows me to explore various visual and narrative languages in both personal and commissioned projects, on paper and in digital media.
Certifications and Specializations:
Mushin: Expressive and Dynamic Drawing
Hiro Academy by Hiro Kawahara
2025
Integrated Anatomy and Gesture
Hiro Academy by Hiro Kawahara
2025
Branding Essencial
LAJE – Ana Couto
2023
Visual Narrative and Composition Techniques
Faber-Castell Brasil
2020
- Character Creation and Development for Animation
Faber-Castell Brasil
2020
Character Design
ICS Escola de Arte e 3D
2016
Game Artist
EBAC – Escola Britânica de Artes Criativas e Tecnologia
(in progress)
Hiro Academy by Hiro Kawahara
2025
Integrated Anatomy and Gesture
Hiro Academy by Hiro Kawahara
2025
Branding Essencial
LAJE – Ana Couto
2023
Visual Narrative and Composition Techniques
Faber-Castell Brasil
2020
- Character Creation and Development for Animation
Faber-Castell Brasil
2020
Character Design
ICS Escola de Arte e 3D
2016
Game Artist
EBAC – Escola Britânica de Artes Criativas e Tecnologia
(in progress)
Let's work together on your next project